There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do? The answer might surprise you. The smartest brands like Nike, Coca-Cola and Starbucks, don’t start with Facebook, Twitter or Instagram. They start with what story they […]
Read MoreSocial media
Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute interest is these three charts. The survival of your business will turn on your ability to […]
Read MoreBrazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders and technology leaders around new ideas and actions for positive social change. As an Australian I […]
Read MoreI arrived home last night to find a box of the We First paperback’s on my doorstep courtesy of my publisher, Palgrave Macmillan. You never really feel like these things are real until you actually see them for yourself and it’s always a thrill to finally hold it in your hands. Thanks to your support […]
Read MoreGlobal viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of […]
Read MoreSocial Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media Here are the conclusions of our study of social media around the world. Our first conclusion […]
Read More