No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. And while the currency that marketers trade is still […]
Read MoreSocial Networking
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves internally, how they communicate to the marketplace and how they interact with their customers. Some […]
Read MoreYesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be […]
Read Morehttpv://www.youtube.com/watch?v=HwbX4HUOdE8&feature=related I wanted to share with you this video of a speech by Nicolas Christakis from the Harvard Dept. of Sociology, on the shaping powers of social networks. He does a wonderful job of explaining stastically the forces and dynamics that drive social networks. In this case he uses the case of obesity to demonstrate […]
Read MoreOne of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked. A whole bunch of people who didn’t know each other got in a room and literally brain stormed […]
Read MoreThe internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point […]
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