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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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social networks

September 13, 2010 by Simon Mainwaring

As the New York Times reported last week, brands such as Volvo, H&M and MTV Networks are entering the virtual goods market. Virtual goods are non-physical products that people buy for use in online communities or games. They usually cost a dollar or two and might be a gift like a bouquet of flowers or […]

As the New York Times reported last week, brands such as Volvo, H&M and MTV Networks are entering the virtual goods market. Virtual goods are non-physical products that people buy for use in online communities or games. They usually cost a dollar or two and might be a gift like a bouquet of flowers or …

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Filed Under: Advertising, Brands, Consumers Tagged With: Brands, Social change, social networks, Virtual goods

August 30, 2010 by Simon Mainwaring

One of the most common mistakes brands make is the goal they set for themselves once they engage with social media. “How do we reach 1 million followers in 12 months” or “What’s the fastest way to get to 200,000 Facebook fans?” Brands do this for several reasons. They are competitive – as they have to …

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Filed Under: Advertising, Brands, Community, Facebook, Social Tagged With: Brands, Community, Gates Foundation, social networks

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