Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

social responsibility

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One of the most encouraging trends in today’s social business marketplace is the demonstration of greater social responsibility by brands. At one extreme you see large brands showing a greater commitment to their purpose, and at the other a growing number of  in social enterprises and entrepreneurs are emerging with responsibility baked into their business […]

One of the most encouraging trends in today’s social business marketplace is the demonstration of greater social responsibility by brands. At one extreme you see large brands showing a greater commitment to their purpose, and at the other a growing number of  in social enterprises and entrepreneurs are emerging with responsibility baked into their business …

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I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. In the shadow of the tragic consequences of the tsunami in …

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