Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on […]
Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on …
Read More