There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts […]
There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts …
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