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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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storytelling

July 29, 2020 by Simon Mainwaring

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising […]

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising …

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Filed Under: Uncategorized Tagged With: branding, nonprofit, purpose, storytelling

May 28, 2014 by Simon Mainwaring

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe corporations have no responsibility towards social or environmental issues. At the same time there is …

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Filed Under: Brands, Causes, Community, CSR, Philanthropy, Purpose Tagged With: cause, CSR, Education, purpose, storytelling, Target

March 27, 2011 by Simon Mainwaring

As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large …

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Filed Under: Advertising, Brands, Consumers, Future, Social Tagged With: Brands, Consumers, Social media, storytelling

March 1, 2011 by Simon Mainwaring

Social media is easily mistaken as an end in itself rather than yet another tool in our arsenal to connect emotionally around shared values through powerful storytelling. When it comes to effective storytelling, there is probably no better expert than Peter Guber. Peter has written a book called Tell to Win that lays out the …

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Filed Under: Advertising, Brands, Consumers, Social Tagged With: Social media, storytelling, Tell to Win

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