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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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supply chain

July 29, 2021 by Simon Mainwaring

Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic […]

Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic …

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Filed Under: Advertising, Causes, Community, Innovation, Leadership, Purpose, Uncategorized, We First Tagged With: Community, Cotopaxi, ethics, Lead With We, purpose, supply chain

July 9, 2014 by Simon Mainwaring

Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they …

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Filed Under: Community, CSR, Leadership, Sustainability, Thinking Tagged With: Brand, Coca Cola, CSR, employee engagement, Marketing, Social media, story telling, supply chain, sustainability, transparency, unilever, Zara

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