sustainability

November 25, 2020 by Simon Mainwaring

Conscious consumers want to support companies that do good. That said, they are increasingly attuned to discerning between brands that pay lip service to purpose and those that walk the talk. A business doing an exemplary job integrating purpose throughout its value chain is Dockers.

November 11, 2020 by Simon Mainwaring

What influences one company to invest in real impact and another to pay lip service to purpose? “As much as leadership might want to do something, if the capital doesn't want it to happen, it's probably not going to,” Sunny Vanderbeck, Co-Founder and Managing Partner of Satori Capital tells We First.

October 23, 2020 by Simon Mainwaring

If humanity is going to manifest a sustainable future, companies must join governments and nonprofits in transforming our economy. While individualized actions are necessary, we need widespread collaboration to truly shift the needle.

October 12, 2020 by Simon Mainwaring

Today’s corporate leaders realize that purpose is essential to starting and growing a business. That said, purpose alone won't make your business successful. It is the integration of impact, quality products, customer service and meaningful storytelling that allows brands to gain a competitive advantage.

September 22, 2020 by Simon Mainwaring

Strong communities build strong businesses and a strong economy. Companies that cultivate community development strengthen stakeholder bonds and financial opportunity. By supporting others to live their best life, especially during a crisis, you will be rewarded with consumer loyalty and goodwill.

September 22, 2020 by Simon Mainwaring

Consumers, employees and investors expect brands to contribute to building a better world, but will that influence the world’s largest social network to change its policies?