Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

sustainability

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From high growth startups – like Harry’s – to global enterprises – like Home Depot, today’s top companies are thinking and acting in ways that better the lives of all stakeholders. In short, they lead with we. That’s because purpose has become such a core business driver that it’s quickly becoming table stakes, if not, competitive.

From high growth startups - like Harry’s - to global enterprises - like Home Depot, today’s top companies are thinking and acting in ways that better the lives of all stakeholders. In short, they lead with we. That’s because purpose has become such a core business driver that it’s quickly becoming table stakes, if not, competitive.

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  Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To review, the Sustainable Development Goals (SDGs) are 17 goals outlined by the U.N. and address key …

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We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as …

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Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the …

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As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of …

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Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to our planet in any given year. These risks I color coded into five groups: Economic, Environmental, …

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