Sustainable Brands, Vancouver: Speakers Not To Miss Sustainable Brands annual conference is a must attend gathering for executives and marketing professionals interested in building purposeful brands. This year, Sustainable Brands Vancouver brings together some of the world’s most innovative thought leaders and business professionals to share insights and strengthen community. Entrepreneurs and sustainability experts present […]
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Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on […]
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Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands co-opted this message it lost its meaning. Today, with so many large corporations making significant […]
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