Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content – be it online, on television, print or out of home media – today’s consumers are bombarded with advertisements. By leveraging your brand to make a measurable social impact, combined with meaningful storytelling you can build consumer trust and […]
Read MoreTechnology
Each year the National Association of Broadcasters (NAB) puts on a great event that brings together the broadcasting community to share the latest insights, trends and best practices of the industry. It’s being held at the Las Vegas Convention Center and I’m excited to be providing a keynote in the Main Session on April 9th. […]
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A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as […]
Read MoreLast week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the […]
Read MoreEvery marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure […]
Read MoreIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s […]
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