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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Technology

Cannes Lions The Glass: Lion For Change

July 2, 2018 by Simon Mainwaring

Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content – be it online, on television, print or out of home media – today’s consumers are bombarded with advertisements. By leveraging your brand to make a measurable social impact, combined with meaningful storytelling you can build consumer trust and […]

Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content – be it online, on television, print or out of home media – today’s consumers are bombarded with advertisements. By leveraging your brand to make a measurable social impact, combined with meaningful storytelling you can build consumer trust and …

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Filed Under: CSR, Technology Tagged With: Cultural Conversation, data, Technology

April 5, 2018 by Simon Mainwaring

Each year the National Association of Broadcasters (NAB) puts on a great event that brings together the broadcasting community to share the latest insights, trends and best practices of the industry. It’s being held at the Las Vegas Convention Center and I’m excited to be providing a keynote in the Main Session on April 9th. …

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Filed Under: Leadership Tagged With: NAB, Simon Mainwaring, Technology, Television

May 11, 2016 by Simon Mainwaring

A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as …

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Filed Under: Brands, Innovation, Technology Tagged With: Brands, Future, Social media, Technology

April 11, 2016 by Simon Mainwaring

Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the …

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Filed Under: Brands, Sustainability Tagged With: Brands, leadership, sustainability, Technology

September 15, 2014 by Simon Mainwaring

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure …

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Filed Under: Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First Tagged With: branding, Brands, Business, Causes, Community, Consumers, Creativity, CSR, Future, Inspiration, leadership, Marketing, Millennials, Online communities, purpose, social branding, social business, Technology, We First

August 20, 2014 by Simon Mainwaring

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

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Filed Under: Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos Tagged With: branding, Brands, Business, Causes, climate change, Community, Consumers, Creativity, CSR, Economy, Future, Inspiration, leadership, Marketing, non-profits, Online communities, purpose, social business, Social change, Social media, sustainability, Technology, Values

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