I just returned from the SXSW Interactive Conference in Austin, Texas, and it was quite an experience. As you can see from the photo above that I took at 3.45am on the final morning, the event was packed with people and energy. Last year was my first time there and I have to say that […]
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I sat in on the SXSW panel entitled ‘Do ad agencies need to think like software companies?’ This topic could not be more timely as brands and ad agencies find themselves increasingly caught in the squeeze between storytelling and technology demands. On the panel were Allison Mooney (Google), Ben Malbon (Google), Matt Galligan (SimpleGEO), Rick […]
Read MoreOver the last weeks we have witnessed the peaceful demonstration in Egypt that overthrew President Mubarak’s regime. In the last few days we watched the protests it has inspired in Yemen, Iran, Bahrain and Algeria. While I have written about the contributory role of social media in these revolutions, it is also worth noting how we have […]
Read MoreThe CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that […]
Read MoreAs anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being […]
Read Morehttpv://www.youtube.com/watch?v=n1ANVCDHYA4 If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up […]
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