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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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TED

September 11, 2011 by Simon Mainwaring

Like so many people, I’m reflecting today on the ten year anniversary of this tragic terrorist attack. So many families lost loved ones, so many first responders now suffer for their heroism, so many servicemen and women now sacrifice themselves so dearly for our safety, and so many people have lived in greater fear around […]

Like so many people, I’m reflecting today on the ten year anniversary of this tragic terrorist attack. So many families lost loved ones, so many first responders now suffer for their heroism, so many servicemen and women now sacrifice themselves so dearly for our safety, and so many people have lived in greater fear around …

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Filed Under: Causes, Future, Optimism, Other, Purpose, Values, We First Tagged With: 9/11, Compassion, Karen Armstrong, TED

March 26, 2010 by Simon Mainwaring

The old adage goes, “It’s not what you say, it’s how you say it”. This has never been more true than in the days of social media. So how do you create effective content? How to you capture attention, engage hearts and minds and drive conversation. I’ve been getting this question a lot (and it …

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Filed Under: Brands, Consumers, Social Tagged With: Brands, Freeform, Social media, TED

February 28, 2009 by Simon Mainwaring

In my last blog I discussed the case for optimism, re-characterizing this extremely difficult period of economic turmoil as a necessary transition to a period of possibility best approached with openness rather than fear. That begs the question as to how to participate in this process in order to take full advantage of the opportunities …

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Filed Under: Creativity, Optimism, Values Tagged With: Creativity, Elizabeth Gilbert, TED

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