Social media is easily mistaken as an end in itself rather than yet another tool in our arsenal to connect emotionally around shared values through powerful storytelling. When it comes to effective storytelling, there is probably no better expert than Peter Guber. Peter has written a book called Tell to Win that lays out the […]
Social media is easily mistaken as an end in itself rather than yet another tool in our arsenal to connect emotionally around shared values through powerful storytelling. When it comes to effective storytelling, there is probably no better expert than Peter Guber. Peter has written a book called Tell to Win that lays out the …
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