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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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The Mutual

February 21, 2012 by Simon Mainwaring

There is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands to reward customers for doing good to support the environment. Here’s how it works. The Mutual, […]

There is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands to reward customers for doing good to support the environment. Here’s how it works. The Mutual, …

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Filed Under: Capitalism, Causes, Economy, Future, Leadership, Purpose, We First Tagged With: branding, social good, The Mutual

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