Thought leadership

July 1, 2014 by Simon Mainwaring

These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and […]

These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and …

December 10, 2009 by Simon Mainwaring

Right now Netflix is at the center of a war for eyeballs and distribution being fought out between Netflix, Blockbuster, cable companies, studios and, well, pretty much everybody. Just as online technology has transformed the music business and is transforming publishing, the film business is now undergoing massive change. It seems, as ever, “there can …