transparency

May 10, 2021 by Simon Mainwaring

Necessity truly is the mother of invention. Businesses that find ways to better meet people’s needs carve out competitive advantage and build community around their brand. An exceptional example of a business breaking the status quo is Ritual. The vitamin and supplements brand is investing in leading science and transparency to make it easy for […]

July 9, 2014 by Simon Mainwaring

Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they …

January 26, 2012 by Simon Mainwaring

I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said something that evening that struck me very deeply. He said that branding is now more …

December 16, 2010 by Simon Mainwaring

It is customary at this time of year to look back and reflect on the year that was. But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents the full point at the end of a decade whose crie de coeur must be …

August 25, 2010 by Simon Mainwaring

The title for this post paraphrases a quote from a Chinese salesman featured in a story on counterfeit products in the New York Times magazine last weekend. While the salesman was speaking directly to accusations regarding the legality of selling counterfeit sneakers, he touched on a much larger issue for marketers. Since the birth of …