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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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December 14, 2011 by Simon Mainwaring

Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to reach their customers and for customers to give feedback to brands. The simplification turns on […]

Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to reach their customers and for customers to give feedback to brands. The simplification turns on …

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Filed Under: Advertising, Brands, Mobile, Other, Social, Technology, Twitter Tagged With: Advertising, branding social media, Consumers, Twitter

October 10, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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Filed Under: Books, Brands, Community, Facebook, Future, Media, Mobile, Social, Technology, Twitter, Values, We First Tagged With: Brands, Community, Facebook, Future, Online communities, Social media, social network, Technology, Twitter, Values, We First

October 8, 2010 by Simon Mainwaring

The Next Web wrote an intriguing post about the emerging trend of parents creating social profiles for their unborn children. This is not limited to parents that are social media devotees (guilty as charged!) In fact, a study published this week ago by Internet Security Firm AVG states 5% of babies under 2 have social …

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Filed Under: Consumers, Facebook, Future, Social, Technology Tagged With: Facebook, parents, Social media, Twitter

May 12, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=BvhzuSfhx4U This week I had the pleasure of speaking at Jeff Pulver’s #140conf meet-up in LA. It was held in the Comedy Store on Sunset Blvd (which is why I start by kissing the stage floor to honor the Comedy Gods). The event was remarkable because of the great information that was shared but even …

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Filed Under: Advertising, Community, Social, Twitter Tagged With: #140 conference, Causes, Jeff Pulver, Social media, Twitter

May 9, 2010 by Simon Mainwaring

Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy. Critical to his post was the distinction between the ‘private’ public (that’s the one …

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Filed Under: Community, Facebook, Optimism, Technology, Thinking, Twitter Tagged With: Community, Facebook, Future, Jeff Jarvis, privacy, Twitter

April 29, 2010 by Simon Mainwaring

I was speaking at the Connect Now conference with Gary Vaynerchuk a couple of weeks ago and he kindly gave me a signed copy of ‘Crush It!’ to pass on to someone. That’s him signing it below. It’s a truly inspirational read which exhorts you to “cash in on your passion.” ‘Crush It!’ is written with …

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Filed Under: Advertising, Books, Community, Social Tagged With: Facebook, Gary Vaynerchuk, Marketing, Social media, Twitter

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