Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Twitter

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The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is […]

The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is …

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Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, Evan Williams distilled large changes in the branding and social media space into accessible, bite …

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Thanks to the Brookings Institute I recently had to privilege of attending the U.S./ Islamic World Forum in Qatar participating in the working group, ‘New Media in the Era of Globalization’. One of the other members of my group was Riyaad Minty, who as Head of Social Media for Al Jazeera, has been at the …

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Twitterville is the first book in my new giveaway-extravaganza-bonanza-athon. Now I hear giveaways can get problematic so I’ll post some guidelines on my site shortly. But the goal here is just to keep going ideas flowing among us and to say thanks for your support. Here’s how it works. Every two weeks I’ll review a …

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There’s no doubt social media makes the world smaller – friends and family across the country and around the globe are only a click away. There’s also no doubt that as frontrunners like twitter and facebook monetize their business plans, social media will prove to be a goldmine for those left standing. What is often …

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The acquisition of friendfeed by facebook was more than the latest battle in the war for social networking supremacy. It was a timeless lesson in creating desire. The strategic positioning of friendfeed made their brand more than desirable. It was irresistable. Here’s a few reasons why and how they did it: KNOW WHO YOUR BOSS …

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