Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Uber

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Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values as well as quality. The rideshare company is the second largest in the sector, controlling […]

Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values as well as quality. The rideshare company is the second largest in the sector, controlling …

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In today’s rapidly advancing digital world, gaining consumer loyalty and purchases requires more than smart branding and far reaching media. People are overwhelmed with advertisements and often block out non-relevant content. To inspire consumer engagement, brands must provide users with individually curated, timely, and valuable information on the right platforms. Essentially, the market is demanding …

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  Stakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of …

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