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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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UGC

January 22, 2018 by Simon Mainwaring

Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t […]

Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t …

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Filed Under: CSR, Facebook Tagged With: #OptOutside, Ben & Jerry's, Bill Gates, Elon Musk, Facebook, FedEx, Gen Z, IBM, Mark Zuckerberg, Patagonia, REI, Tesla, TOMS, UGC, Walmart

May 22, 2017 by Simon Mainwaring

While millennials may remember a time when dial-up was so slow that sending an email was barely faster than dropping a letter at the post office, Generation Z grew up with high-speed internet and mobile technology. These young digital natives are entering the workforce, spending money, and influencing family purchasing patterns. In fact, in the …

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Filed Under: Future, Purpose Tagged With: ALS Association’s Ice Bucket Challenge, American Express, Dr. Bronner’s, Gen Z, Generation Z, Millennials, TenTree, TOMS, UGC

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