Purpose has become competitive. While there’s a lot of good coming from the cohort of impact-driven businesses, it is increasingly difficult for companies to carve out a competitive advantage while making real change.
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Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on […]
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Some of the world’s biggest brands — Walmart, Unilever, Nike, Apple, Heineken and more — have committed to reducing corporate greenhouse gas emissions. While setting targets and cleaning up internal operations are necessary steps in the right direction, true global sustainability isn’t something a single brand can achieve on its own. What’s more, taking on […]
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While incorporating purpose into your brand can strengthen internal and external communities and create social and monetary value, it must be executed properly to yield the results you are looking for. A recent study found that shareholders could expect an estimated 3.5 percent increase in returns for companies that carry out corporate social responsibility and […]
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We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability […]
Read MoreAnnouncing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where […]
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