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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Values

July 13, 2016 by Simon Mainwaring

I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of brand marketers who think in a very similar way when it comes to leveraging their […]

I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of brand marketers who think in a very similar way when it comes to leveraging their …

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Filed Under: Community, Values Tagged With: branding, Brands, Community, Values

March 22, 2016 by Simon Mainwaring

Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences …

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Filed Under: Brands, Causes Tagged With: branding, Causes, Marketing, Values

January 21, 2016 by Simon Mainwaring

It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an average annual variation normally measured in 100ths of a degree. NOAA saw an even greater rise …

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Filed Under: Future, Sustainability Tagged With: Brands, Community, Future, Values

January 11, 2016 by Simon Mainwaring

One of the hallmarks of 2015 was the series of high-profile brand scandals. Most notable included the VW diesel emissions scandal, the FIFA leadership bribery controversy, and the demise of Turing Pharmaceuticals at the hands of its CEO, Martin Shkreli. In all cases, the brands in question failed to recognize the heightened transparency and accountability …

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Filed Under: Brands, Leadership Tagged With: branding, Future, Social change, Values

December 31, 2015 by Simon Mainwaring

Challenges and Opportunities. When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could a challenge as motives and marketing have become so fractured and there also …

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Filed Under: Brands, Leadership Tagged With: Brands, CSR, leadership, Values

November 30, 2015 by Simon Mainwaring

With increasing coverage of the environmental and social challenges that we all face as citizens, business or governments, brands can no longer take a back seat in recognizing their impact and contributing towards tackling the critical issues of our time. The opportunity to become part of the solution for those issue(s) most pressing to your …

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Filed Under: Brands, Causes Tagged With: branding, CSR, Social change, Values

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