This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency was failing in the face of new age of digital and social marketing. By watching […]
Read MoreViral marketing
Over the last few weeks I’ve had the privilege of working as Creative Director on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Mayor Bloomberg launched it yesterday in Times Square and the first ad featuring the First Lady Michelle Obama and Dr. Biden aired on Good Morning America this morning. It was truly a team […]
Read MoreNow that the confetti has settled, and that wedding video has been consigned to the ‘one hit wonder’ file of Internet history (complete with its own parody below), it seems appropriate to consider what might be learned from such a startling sensation. Content that resonates so loudly across culture and the internet (12 million views […]
Read More