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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Virtual goods

April 12, 2011 by Simon Mainwaring

I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. In the shadow of the tragic consequences of the tsunami in […]

I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. In the shadow of the tragic consequences of the tsunami in …

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Filed Under: Brands, Causes, Community, Future, Social, Thinking, We First Tagged With: gaming, social responsibility, Virtual goods, We First

September 13, 2010 by Simon Mainwaring

As the New York Times reported last week, brands such as Volvo, H&M and MTV Networks are entering the virtual goods market. Virtual goods are non-physical products that people buy for use in online communities or games. They usually cost a dollar or two and might be a gift like a bouquet of flowers or …

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Filed Under: Advertising, Brands, Consumers Tagged With: Brands, Social change, social networks, Virtual goods

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