We First

March 29, 2018 by Simon Mainwaring

We live in extraordinary times. Culture is being shaped by popular movements fueled by social media and smart phones. Marketing is increasingly taking the form of advocacy and activism. Employees, consumers and citizens are leading movements to defend the values they care about and to champion changes they want to see in their lifetimes. Together, […]

January 26, 2017 by Simon Mainwaring

Conscious Capitalism, Inc. is a nonprofit organization dedicated to cultivating the practice of conscious business, entrepreneurship, and philanthropy. The Conscious Capitalism Chapter of Los Angeles serves as a valuable resource to local businesses as it celebrates and supports purpose-driven professionals seeking to better their community and the world as a whole. One way that CC-LA …

October 11, 2016 by Simon Mainwaring

September 30, 2014 by Simon Mainwaring

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

September 24, 2014 by Simon Mainwaring

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic …

September 15, 2014 by Simon Mainwaring

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure …