Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

We First

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Yesterday I had the great pleasure of speaking at the National Speaker’s Association for the first time. I met so many amazing people and quickly realized that I was in the company of hundreds of small brands each working to build their own business. When I think back on the launch of We First, perhaps […]

Yesterday I had the great pleasure of speaking at the National Speaker’s Association for the first time. I met so many amazing people and quickly realized that I was in the company of hundreds of small brands each working to build their own business. When I think back on the launch of We First, perhaps …

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One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what …

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I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.  It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s …

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I’m excited to share today a new downloadable We First manifesto that is kindly being published by 800ceoRead. It’s called ‘We First: How Brands and Consumers can partner to Build a Better World.’ My hope is that the manifesto can read as many CEO’s and business leaders as possible to help make the case for …

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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. …

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I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that …

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