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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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We First

October 30, 2012 by Simon Mainwaring

Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders and technology leaders around new ideas and actions for positive social change.  As an Australian I […]

Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders and technology leaders around new ideas and actions for positive social change.  As an Australian I …

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Filed Under: Conferences, Future, Purpose, Social, We First Tagged With: social good, Social media, We First

October 24, 2012 by Simon Mainwaring

I arrived home last night to find a box of the We First paperback’s on my doorstep courtesy of my publisher, Palgrave Macmillan. You never really feel like these things are real until you actually see them for yourself and it’s always a thrill to finally hold it in your hands. Thanks to your support …

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Filed Under: Books, Purpose, We First Tagged With: books, Social media, We First

July 31, 2012 by Simon Mainwaring

I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was doing or if it would amount to anything. When it came to writing the Epilogue, I went up to a friend’s house and locked myself …

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Filed Under: Capitalism, Causes, Future, Purpose, Values, We First Tagged With: MLK Jr., purpose, We First

July 10, 2012 by Simon Mainwaring

Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire private sector in scaling social change, the role we must play with our own businesses, and …

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Filed Under: Advertising, Brands, Causes, Future, Purpose, Social, We First Tagged With: Advertising, Branding for Good, Social media, sustainability, We First

June 14, 2012 by Simon Mainwaring

At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their support and contribution to a shift in perception and practice in the private sector. As social media …

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Filed Under: Advertising, Brands, Capitalism, Causes, Future, Social, We First Tagged With: branding, Social media, We First

April 12, 2012 by Simon Mainwaring

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and …

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Filed Under: Advertising, Brands, Future, Social Tagged With: behind the brand, jeff hayzlett, seth godin, social branding, We First

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