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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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We First

June 14, 2012 by Simon Mainwaring

At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their support and contribution to a shift in perception and practice in the private sector. As social media […]

At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their support and contribution to a shift in perception and practice in the private sector. As social media …

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Filed Under: Advertising, Brands, Capitalism, Causes, Future, Social, We First Tagged With: branding, Social media, We First

April 12, 2012 by Simon Mainwaring

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and …

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Filed Under: Advertising, Brands, Future, Social Tagged With: behind the brand, jeff hayzlett, seth godin, social branding, We First

February 13, 2012 by Simon Mainwaring

The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing the sponsors, attendees and We First we able to support over 40 non-profits to be …

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Filed Under: Brands, Causes, Community, Conferences, Future, Leadership, Non-profits, Social, We First Tagged With: Advertising, branding, conference, social good, Social media, We First

January 30, 2012 by Simon Mainwaring

On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been possible without your help in spreading the message. There are so many people I want …

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Filed Under: Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, Leadership, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: carol cone, Robert Tercek, seminar, Simon Mainwaring, social branding blueprint, Thank You, We First, We First Social Branding Seminar

January 23, 2012 by Simon Mainwaring

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values, We First Tagged With: branding, carol cone, Marketing, Robert Tercek, social branding, social business, social good, social marketplace, Social media, We First, We First Social Branding Seminar

December 12, 2011 by Simon Mainwaring

At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age of five, many of whom succumb to illnesses that could have been inexpensively treated or …

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Filed Under: Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Non-profits, Other, Social, Technology, Values, We First Tagged With: Brian Reich, CSR, seminar, Social media, We First

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