Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

We First

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One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This is not their fault. Not only is it hard enough to meet the demands of your business on a daily basis, but now social technology […]

One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This is not their fault. Not only is it hard enough to meet the demands of your business on a daily basis, but now social technology …

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I wanted to take the time today to wish everyone a Happy Thanksgiving and share what I am so grateful for. The support of We First and the spirit of its community has been a real source of joy this year and I wish everyone a fantastic weekend with their friends and families in which …

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http://www.youtube.com/watch?v=xbaKz_nAYOo I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village …

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I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The first is Weiden & Kennedy, perhaps the preeminent creative advertising agency in the world, where …

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http://youtu.be/t9vK1g_I56I For-profit and non-profit partnerships are critical to the future of branding and sustainable capitalism. Yet both are facing different but complementary challenges. For-profit brands must become more purposeful if they are to be meaningful to their customers lives inspiring loyalty goodwill and profits using social media. Non-profits must become more effective storytelling that then …

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