We First

October 31, 2011 by Simon Mainwaring

Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site […]

October 24, 2011 by Simon Mainwaring

I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire […]

October 19, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here […]

October 16, 2011 by Simon Mainwaring

Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed […]

October 12, 2011 by Simon Mainwaring

The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? […]

October 10, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM: Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with […]