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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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September 29, 2011 by Simon Mainwaring

Last week I had the privilege of speaking at the Mashable Social Good Summit. I wanted to share the video with you as many people had requested the slides and hearing the dialogue may help you use them most effectively. My topic was ‘Building a Private Sector Pillar of Social Change,’ and if you don’t […]

Last week I had the privilege of speaking at the Mashable Social Good Summit. I wanted to share the video with you as many people had requested the slides and hearing the dialogue may help you use them most effectively. My topic was ‘Building a Private Sector Pillar of Social Change,’ and if you don’t …

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Filed Under: Brands, Capitalism, Causes, Community, Conferences, Future, Government, Non-profits, Purpose, Social, We First Tagged With: charity water, Government, Mashable, social good, We First

September 26, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=pYHqTcUOzdQ In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. What she invites us to consider is the human cost of our social media …

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Filed Under: Books, Brands, Causes, Community, Future, Leadership, Optimism, Social, Values Tagged With: Causes, Community, Creativity, Future, Marketing, Social change, Social media, social network, Technology, Values, We First

September 22, 2011 by Simon Mainwaring

This week marks the launch of Unthink, a new social network that positions itself as a counterpoint to Facebook and Google+ attacking what they describe as dishonest invasions of privacy. While there’s clearly room for another social network in the marketplace that offers users greater ownership of their content and privacy protection, the focus of …

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Filed Under: Advertising, Brands, Community, Creativity, Facebook, Future, Social, Thinking, Values, We First Tagged With: Advertising, Brands, Community, Facebook, Future, Marketing, Online communities, Social media, social network, Technology, Values, We First

September 15, 2011 by Simon Mainwaring

I recently had the pleasure of joining Jen & Barb on their great web series: Mom Life. We talked a little about how a shopper can make a difference in building a better world using some on the new online and mobile tools available to them. This is especially important to Moms who already have …

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Filed Under: Brands, Consumers, Future, Other, Philanthropy, Social, We First Tagged With: Brand Karma, Capitalism, Good Guide, shoppong, Social media, We First

September 13, 2011 by Simon Mainwaring

http://youtu.be/PY-mboZkhD0 Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing disbelief that man’s actions are dramatically shaping the planet’s climate. Gore aims to enlist …

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Filed Under: Brands, Causes, Community, CSR, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, CSR, Future, Online communities, Social change, Values, We First

August 31, 2011 by Simon Mainwaring

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly …

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Filed Under: Capitalism, Causes, Community, CSR, Future, Government, Non-profits, Social, Technology, Thinking, We First Tagged With: Brands, Community, Consumers, Future, non-profits, Online communities, Social media, Technology, Values, We First

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