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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Who Cares Wins

February 6, 2012 by Simon Mainwaring

No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. And while the currency that marketers trade is still […]

No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. And while the currency that marketers trade is still …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Leadership, Optimism, Other, Purpose, Social, Technology, Thinking, Values Tagged With: Brands, Cause marketing, consumer activism, David Jones, social business, social good, Social media, Social Networking, SOPA, Who Cares Wins

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