Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing some SAP customers and sharing the stories of how purpose can come to life in their customers’ brands.

As a recap of that experience and to share thinking that is a value to your brand, here are two more videos from SAP’s Forward Thinkers platform that were shot at SAPPHIRE.

In the first video, Simon explains how the leadership landscape is changing for companies big and small. Today’s leaders are embracing purpose. They measure success not just through the lens of profit for profit’s sake as they discover that brands can do well by doing good.

Simon explains how a brand can define its purpose in the second video by raising thought-provoking questions We First uses when collaborating with clients as well as citing examples from major brands.

These videos are Part 2 of a series that were done for the Forward Thinkers platform. Look out for Part 3 next week!