This week’s book is a little out of left field. It’s called ‘Athletes Wanted’ by Chris Krause and is about how to successfully market yourself as a brand from your early college days, through scholarships and ultimately life potential. I found it a really interesting take on personal branding as it was so specific, practical […]
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Social media has opened the door to far more effective dialogue between brands and consumers. Like any relationship, though, if both parties aren’t equally invested it’s unlikely to last. At first, many brands just rushed to have any sort of social media presence. In my experience it went something like this. Twitter account. Check. Facebook […]
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