httpv://www.youtube.com/watch?v=HXsZYCokL7k At SXSW this year I had the opportunity to talk to Brian Lindenbaum who, with has brother Scott, has launched some very exciting audio technology that has enormous potential for brands, non-profits and individual alike. Here’s how he explained Broadcastr. SM: Broadcastr allows you to geo tag sound anywhere you are which has enormous […]
Read MoreArchives for April 2011
I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. In the shadow of the tragic consequences of the tsunami in […]
Read MoreThere is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. As Stephen Rosenbaum outlines […]
Read Morehttpv://www.youtube.com/watch?v=e5sJQJYknsc As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some […]
Read MoreToday I wanted to share with you a new book by Tim Sanders called Today We Are Rich. I first heard about Tim when he wrote his New York Times bestselling book, Love is the Killer App. Since then, I’ve known him to be an inspiring business leader and author and his latest book is […]
Read MoreI wanted to share with you an inspiring example of how a corporation is reaching out to its customers in a meaningful way. The brand in question is called Panera Cares Café. As you walk inside the store, everything looks exactly the same as every one of the other Panera Bread restaurants across the United […]
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