http://youtu.be/pXtlCjG5_Wk In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I recently had the pleasure of speaking to Connie Burke, of General Motors North Central […]
Read MoreArchives for July 2011
This morning I was reminded of one of the many reasons I believe social media is a valuable addition to our lives. In contrast to those that say social media is breeding “arm’s length intimacy” or slactivism, I believe it’s actually helping us to be more human again in the way we treat each other. […]
Read MoreI’m excited to share today a new downloadable We First manifesto that is kindly being published by 800ceoRead. It’s called ‘We First: How Brands and Consumers can partner to Build a Better World.’ My hope is that the manifesto can read as many CEO’s and business leaders as possible to help make the case for […]
Read MoreThe launch of Google+ apps sends a powerful signal – the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for […]
Read MoreIn We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies […]
Read More