LEAD WITH WE reveals how brands survive in a crisis, thrive in a fast changing market, and accelerate growth in a challenging future.
Discover how the world's top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn't and what you need to do to get everyone to build your business.
Your host, Simon Mainwaring, CEO of We First and New York Times bestselling author, dives deep with CEOs and CMOs to reveal the mindset and actions that put them ahead of the competition.
Whether you're a start-up, high growth company or large corporation, you'll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand. Engaging, entertaining and actionable, this is your chance to listen in and learn a lot about how business does well and does good.
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Latest Episodes
Deanna Bratter
July 26, 2021
View Other Episodes Danone North America’s Deanna Bratter Talks Sustainability At The World’s Largest B Corp July 26, 2021 Deanna Bratter heads up sustainability at the world’s largest public benefit corporation: Danone North America. It’s a $6 billion food and beverage company with a massive portfolio of well-known brands. It was so refreshing to get […]
Rachel Lincoln
July 20, 2021
View Other Episodes Rachel Lincoln Explains prAna’s Responsible Packaging Movement July 19, 2021 Rachel Lincoln loved fashion, but she didn’t love how she saw the industry treating workers and the planet. So she joined a small California-based activewear brand prAna and worked her way to Director of Sustainability where she is now transforming the entire […]
Martin Whittaker
July 13, 2021
View Other Episodes JUST Capital’s Martin Whittaker On Holding Business Accountable July 12, 2021 Markets work better with information and JUST Capital is supplying the economy with critical knowledge that holds companies accountable based on how the American public believes they should behave. In this episode, I had the privilege of speaking with JUST Capital’s […]
Jean Accius
July 6, 2021
View Other Episodes AARP’s Jean Accius On Creating Age-Inclusive Workplaces July 5, 2021 Diversity, equity and inclusion should be top of mind for any business leader, but we don’t often think about age when it comes to DEI. In this episode of Lead With We I’m sharing a conversation with AARP’s Jean Accius, who shared […]
Paul Coletta
June 29, 2021
View Other Episodes Urban Remedy’s Paul Coletta On Reimagining Our Food System June 28, 2021 As CEO at Urban Remedy, Paul Coletta is pushing back against our industrialized food system by trying to bring fresh, plant-based meals to consumers at scale. In this episode of Lead With We, Paul and I chatted about taking an […]
Ryan Lupberger
June 21, 2021
View Other Episodes How Cleancult’s Ryan Lupberger Is Redefining “Clean” June 21, 2021 As a college student, Ryan Lupberger wanted cleaning products that were actually clean. But even non toxic brands used wasteful plastic packaging. So he decided to create the eco-friendly, zero-waste cleaning brand, Cleancult. In this episode of Lead With We Ryan shares […]Meet Your Host
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.
Simon was a finalist for Global Australian of the Year in 2015 and interim CMO at TOMS, received the MAKE CHANGE, ‘Conscious Leadership’ Award for 2016, a finalist for the Conscious Company Leadership Awards in 2017, and a Real Leaders Top 100 Visionary Leader in 2018. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2018 and a We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020 and a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021.
Simon’s book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes of the popular ‘Purpose At Work’ blog in Forbes.
Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia. He has presented at the Harvard Business School Association, UCLA, USC, University of Oregon and University of Chicago. He was interim CMO at TOMS, voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine.
Prior to starting We First Simon spent 15 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies. He was the writer on the U.S. launch of the first three generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and multiple award-winning campaigns for Nike. He has received over 60 awards at major advertising festivals including the Cannes Advertising Festival (Europe), the One Show (U.S.), the Clio’s (U.S.), the Kelly Awards (U.S), British Design & Art Direction Awards (U.K.), and AWARD (Australia), among others.
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