LEAD WITH WE reveals how brands survive in a crisis, thrive in a fast changing market, and accelerate growth in a challenging future.
Discover how the world's top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn't and what you need to do to get everyone to build your business.
Your host, Simon Mainwaring, CEO of We First and New York Times bestselling author, dives deep with CEOs and CMOs to reveal the mindset and actions that put them ahead of the competition.
Whether you're a start-up, high growth company or large corporation, you'll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand. Engaging, entertaining and actionable, this is your chance to listen in and learn a lot about how business does well and does good.
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Latest Episodes
Rebecca Henderson
June 15, 2021
View Other Episodes Reimagining Capitalism With Harvard Professor Rebecca Henderson June 14, 2021 Rebecca Henderson teaches at the Harvard Business School, but she’s a vocal critic of “business as usual.” In fact, her scholarly research focuses on how we need to change capitalism in order to overcome the myriad of crises humanity is facing, and […]
Rachel and Andy Berliner
June 8, 2021
View Other Episodes Rachel & Andy Berliner: The Story Behind Amy’s Kitchen June 7, 2021 Rachel and Andy Berliner started Amy’s Kitchen based on their own need. Like many new parents, they needed some convenient meals after the birth of their daughter, Amy. But they couldn’t find high quality, frozen, organic vegetarian food in stores, […]
Virginia Tenpenny
June 1, 2021
View Other Episodes Starbucks’ Virginia Tenpenny On Leading By Listening October 18, 2021 When it comes to social impact, Starbucks has been leading the pack for decades. In fact, it’s hard to keep track of all their initiatives, from local community grants to groundbreaking standards it created to source ingredients like coffee beans and cocoa. […]
Michael Munoz & Reggie Bulter
May 24, 2021
View Other Episodes Google’s Michael Muñoz & Performance Paradigm’s Reggie Butler: Re-Centering Humanity in Business May 24, 2021 Lots of companies are talking about diversity, equity and inclusion these days, but what does it mean to actually move the needle in those areas? As we mark the one year anniversary of George Floyd’s murder, there […]
Tobias Peggs
May 18, 2021
View Other Episodes Square Roots’ Tobias Peggs Is Using Tech To Build A Better Food System May 17, 2021 Whether we like it or not, our current food system is unsustainable. Luckily people like Tobias Peggs are re-engineering how food is grown and distributed in ways that are better for people and the planet. Using […]
Erin Meezan
May 10, 2021
View Other Episodes Interface’s Erin Meezan: Taking Sustainability From “Why” to “How” May 10, 2021 The modular flooring company Interface has one of the most forward-thinking sustainability visions in the building industry and the private sector in general. Interface’s late founder, Ray Anderson, pivoted the company to an aggressive sustainability path over 20 years ago, […]Meet Your Host
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.
Simon was a finalist for Global Australian of the Year in 2015 and interim CMO at TOMS, received the MAKE CHANGE, ‘Conscious Leadership’ Award for 2016, a finalist for the Conscious Company Leadership Awards in 2017, and a Real Leaders Top 100 Visionary Leader in 2018. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2018 and a We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020 and a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021.
Simon’s book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes of the popular ‘Purpose At Work’ blog in Forbes.
Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia. He has presented at the Harvard Business School Association, UCLA, USC, University of Oregon and University of Chicago. He was interim CMO at TOMS, voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine.
Prior to starting We First Simon spent 15 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies. He was the writer on the U.S. launch of the first three generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and multiple award-winning campaigns for Nike. He has received over 60 awards at major advertising festivals including the Cannes Advertising Festival (Europe), the One Show (U.S.), the Clio’s (U.S.), the Kelly Awards (U.S), British Design & Art Direction Awards (U.K.), and AWARD (Australia), among others.
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