LEAD WITH WE reveals how brands survive in a crisis, thrive in a fast changing market, and accelerate growth in a challenging future.
Discover how the world's top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn't and what you need to do to get everyone to build your business.
Your host, Simon Mainwaring, CEO of We First and New York Times bestselling author, dives deep with CEOs and CMOs to reveal the mindset and actions that put them ahead of the competition.
Whether you're a start-up, high growth company or large corporation, you'll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand. Engaging, entertaining and actionable, this is your chance to listen in and learn a lot about how business does well and does good.
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Latest Episodes
Ashwin Cheriyan
March 23, 2021
View Other Episodes How Thistle’s Ashwin Cheriyan Motivates People To Make Better Choices For Themselves and the Planet Mar 22, 2020 Ashwin Cheriyan took the leap into entrepreneurship with his wife, Shiri Avnery, when he started the plant-based meal delivery service, Thistle, in 2013. He was a former corporate lawyer, and she was a climate-scientist […]
Marc Washington
March 15, 2021
View Other Episodes Why Muniq’s Marc Washington Decided To Launch His First Company During COVID Mar 15, 2020 Have you heard of the gut microbiome? There’s been a lot of buzz about scientific research about how the bacteria in our gut influences our overall health. And in this episode of Lead With We, I talk […]
Andrei Cherny
March 9, 2021
View Other Episodes Aspiration’s Andrei Cherny Is Leveraging Consumer Spending For Good Mar 8, 2021 Andrei Cherny has had a fascinating career. He worked with Al Gore in the early days of raising awareness about climate change and helped start the Consumer Protection Bureau with Sen. Elizabeth Warren. Now, he’s taking on the exact same […]
Anthea Kelsick
March 2, 2021
View Other Episodes Why B Corp? Anthea Kelsick On Changing The Culture Of Business Mar 1, 2021 The B Corp movement was started by a group of conscious entrepreneurs in the early 2000’s who believed business should be about more than maximizing profits. Today, there are over 3,500 B Corps across the world. In this […]
Sally Uren
February 23, 2021
View Other Episodes Futurist Sally Uren On How Volatility Unlocks Positive Change Feb 23, 2020 Thanks for joining us for another season of Lead With We. I couldn’t think of a better guest to kick things off than my dear friend, futurist Sally Uren. Sally runs a leading sustainability non-profit called Forum For The Future […]
Highlight 2020: How Allbirds’ Tim Brown Is Solving For Climate Change
February 17, 2021
View Other Episodes Highlight 2020: How Allbirds’ Tim Brown Is Solving For Climate Change Dec 21, 2020 As we come to the end of 2020, the team and I are getting some much needed rest as we gear up for 2021. We’ll be back soon with new episodes of Lead With We, but in the […]Meet Your Host
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.
Simon was a finalist for Global Australian of the Year in 2015 and interim CMO at TOMS, received the MAKE CHANGE, ‘Conscious Leadership’ Award for 2016, a finalist for the Conscious Company Leadership Awards in 2017, and a Real Leaders Top 100 Visionary Leader in 2018. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2018 and a We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020 and a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021.
Simon’s book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes of the popular ‘Purpose At Work’ blog in Forbes.
Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia. He has presented at the Harvard Business School Association, UCLA, USC, University of Oregon and University of Chicago. He was interim CMO at TOMS, voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine.
Prior to starting We First Simon spent 15 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies. He was the writer on the U.S. launch of the first three generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and multiple award-winning campaigns for Nike. He has received over 60 awards at major advertising festivals including the Cannes Advertising Festival (Europe), the One Show (U.S.), the Clio’s (U.S.), the Kelly Awards (U.S), British Design & Art Direction Awards (U.K.), and AWARD (Australia), among others.
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