Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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November 16, 2009

Meaning: The new measure of a brand or marketer’s success

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In 1964, Marshal McLuhan made the famous statement: “The medium is the message”. More recently, Stowe Boyd stated, “Meaning is the new search.” I would like to add something to this trajectory of thought: Meaning is media. We are all now capable of being content producers. As a result, the traditional distinction between media silos […]

In 1964, Marshal McLuhan made the famous statement: “The medium is the message”. More recently, Stowe Boyd stated, “Meaning is the new search.” I would like to add something to this trajectory of thought: Meaning is media. We are all now capable of being content producers. As a result, the traditional distinction between media silos …

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November 9, 2009

Top Ten Things a Brand Must Be to Go Social

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So often we hear that a brand wants to go social – that is, to be organically shareable, a hub for substantive conversations around mutual concerns and values, a place where customers return as a focal point in their lives. Yet in my experience that often isn’t possible because a brand hasn’t done the basics, …

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November 2, 2009

So-Me, Mo-Co, Uh-Oh! Social Media’s Hunger for Real Time Reductions

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In a world of 140 characters it’s hardly surprising that our appetite for snappy reductions is insatiable. So as SoMe (Social Media) gives way to MoCo (Mobile Community), I couldn’t help but wonder how far it will go and what the past might have looked like if it was boiled down to the same real …

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October 29, 2009

GUEST INTERVIEW: Jesse Dylan, TEDMED speaker and film director

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Jesse Dylan is speaking today at TEDMED discussing his new healthcare non-profit, Lybba. It just received a coveted NIH grant and has enormous potential to transform the healthcare experience for millions of people around the world. Here’s a sneak peak at Lybba.

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