Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
October 20, 2009

What GOOD magazine is doing to make us even greater

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I follow GOOD magazine on twitter and have been receiving tweets about the first ever GOOD 100, which celebrates the most exciting entrepreneurs of the year. So I went to their site and spent some time exploring the companies that are changing the way we live. Each of them is brilliant and inspiring in their […]

I follow GOOD magazine on twitter and have been receiving tweets about the first ever GOOD 100, which celebrates the most exciting entrepreneurs of the year. So I went to their site and spent some time exploring the companies that are changing the way we live. Each of them is brilliant and inspiring in their …

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October 14, 2009

Who’s Sorry Now? CEO’s that do more harm than good

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This week something extraordinary happened. Akio Toyoda, president of Toyota Motor, apologized. Actually, he did far more than that. Here’s what he did: 1. He came clean. Akio admitted Toyota was shamefully unprepared for the global economic crisis and is a step away from “capitulation to irrelevance or death.” 2. He confessed declaring that the …

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October 12, 2009

If You Want Go Viral Get Out of the Way

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The great folks at Mashable posted this engaging viral video yesterday, rightly arguing that VW had hit the bulls-eye when creating this viral campaign. It not only confirmed their theory that making the world more fun can improve people’s behavior, it also demonstrated a fact that is easily forgotten as we over-think marketing and new …

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October 9, 2009

Growing up online: Building a brand in an ever-changing world

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And with a simple snip with the ceremonial ribbon-cutting scissors…voila!…my new website is live. Phew! Like a proud parent I wistfully thumb through the mental photo album of my online brand. I chuckle at my clumsy first steps using Mac’s iWeb template. I smile proudly at the adolescent ambition of my first logo and brand …

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September 30, 2009

How top brands build effective online communities: Part 2

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My first post in the series focused on conceptual and design fundamentals when planning to build an online community. These came from my experience with brands like ONE.org, Brine and the E.I.F. This post ranks design priorities and outlines the role of the landing page. Ultimately, the success of an online community turns on whether …

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September 23, 2009

Using social media for change: What’s awareness without action?

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For the last few weeks I’ve been working on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Having worked with several non-profits, I’ve found they face a similar challenge. While raising awareness for a cause, issue or initiative was vital, getting people to actually do something was the real challenge. It’s been my experience that raising …

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