LEAD WITH WE reveals how brands survive in a crisis, thrive in a fast changing market, and accelerate growth in a challenging future.
Discover how the world's top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn't and what you need to do to get everyone to build your business.
Your host, Simon Mainwaring, CEO of We First and New York Times bestselling author, dives deep with CEOs and CMOs to reveal the mindset and actions that put them ahead of the competition.
Whether you're a start-up, high growth company or large corporation, you'll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand. Engaging, entertaining and actionable, this is your chance to listen in and learn a lot about how business does well and does good.
Now streaming on:
Latest Episodes
Sherry Turkle
May 3, 2021
View Other Episodes MIT’s Sherry Turkle: Vulnerability Is A Superpower May 3, 2021 I first met Sherry Turkle about ten years ago at a conference where we spent hours chatting about how rapidly advancing technology is changing our relationships to each other and ourselves, and how that affects all sectors of society. It’s something Sherry […]
Natasha Case
April 27, 2021
View Other Episodes Coolhaus’ Natasha Case On Using Business to Shift Culture April 26, 2021 Natasha Case started in architecture and landed in ice cream after one of her professors compared a project of hers to a layer cake. So she took her creative energy and co-founded the premium ice cream brand Coolhaus with her […]
Jeff Dunn
April 20, 2021
View Other Episodes Bolthouse Farms’ Jeff Dunn Discusses Empathetic Leadership and Plant-Based Foods Apr 19, 2021 Jeff Dunn cut his teeth at Coca Cola and gained even more experience in the food industry with the Campbell Soup Company. But where he found his passion was becoming CEO of Bolthouse Farms, a packaged foods company that […]
Matthew Wadiak
April 13, 2021
View Other Episodes Cooks Venture’s Matthew Wadiak: From Meal Kits To Regenerative Agriculture Apr 12, 2020 Matthew Wadiak went from being a chef to founding Blue Apron, the first meal kit company to go public, and now he’s disrupting the food industry yet again through Cooks Venture. In his newest endeavor, Matthew is pioneering regenerative […]
Wendy Hauteman
April 6, 2021
View Other Episodes VSP CMO Wendy Hauteman On Defining Purpose After 65 Years In Business Apr 5, 2021 Following the company’s 65th anniversary, Wendy Hauteman, Chief Marketing Officer at VSP Global, decided it was time to craft a new purpose statement, not as a marketing initiative, but as a way to set the company up […]
Lynne Twist
March 30, 2021
View Other Episodes Why Lynne Twist Believes Business Leaders Should Learn From Indigenous Peoples Mar 29, 2021 Lynne Twist is one of the most incredible people I know. She became an activist after she was inspired by Buckminster Fuller’s vision of a global society in which no one was left behind, and since then she’s […]Meet Your Host
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.
Simon was a finalist for Global Australian of the Year in 2015 and interim CMO at TOMS, received the MAKE CHANGE, ‘Conscious Leadership’ Award for 2016, a finalist for the Conscious Company Leadership Awards in 2017, and a Real Leaders Top 100 Visionary Leader in 2018. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2018 and a We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020 and a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021.
Simon’s book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes of the popular ‘Purpose At Work’ blog in Forbes.
Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia. He has presented at the Harvard Business School Association, UCLA, USC, University of Oregon and University of Chicago. He was interim CMO at TOMS, voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine.
Prior to starting We First Simon spent 15 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies. He was the writer on the U.S. launch of the first three generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and multiple award-winning campaigns for Nike. He has received over 60 awards at major advertising festivals including the Cannes Advertising Festival (Europe), the One Show (U.S.), the Clio’s (U.S.), the Kelly Awards (U.S), British Design & Art Direction Awards (U.K.), and AWARD (Australia), among others.
Produced By
